October 2010

Are You Ready For Some Football?

Josh Taft
Josh Taft (Supply&Demand) worked with Grey Advertising/NY to find and document some of the NFL’s most passionate fans for their new TV campaign. All are ‘real people/fans’ who were cast in their respective cities. Spot was shot in 10 ‘NFL’ cities.






Labbé
We recently signed Creativity and Boards Top 10 Director, Labbé. As Shots Magazine put it recently in their Director’s Profile on him, “It’s no cliché to say that Jeff Labbé is a hands-on director. He once grabbed a cast member by his shirt – ripping it in the process – in order to wring a performance from him. And he’s fearless, too – the ‘actor’ was ex-boxer Nigel Benn.” Check out the spot “Team Talk” for Carlsberg that the article is referring to, and see the full Shots article below.




Greg Popp
Greg Popp (Supply&Demand) recently directed a comedy campaign for Saatchi/NY and Head and Shoulders featuring Pittsburgh Steeler Troy Polamalu, who recently signed a deal with P&G. The spots got some press when it leaked that P&G took out a million dollar insurance policy on Polamalu’s hair, which hasn’t been cut since 2000.

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